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THE PERFECT SOLUTION TO ACQUIRE & RETAIN MORE CUSTOMERS
Our Weekly Direct Mail strategy gives you the flexibility to customize the exact mailing and payment schedule that aligns perfectly with your professional service business’s goals and budget.
How It Works:
There is No Money Up Front. We take your total quantity of direct mail pieces and spread your mailings and the cost of the mailings out evenly over a number of weeks that you choose to mail.
Here’s an example below:
Product Selected Oversized Postcard |
Quantity Mailed 5,000 Different Addresses |
Mail & Payment weeks 8 Weeks |
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5,000 Postcards ÷ 8 Weeks = 625 Postcards Mailed & Paid For Each Week
Week 1 Mail 625 and Pay $331 Week 2 Mail 625 and Pay $331 Week 3 Mail 625 and Pay $331 Week 4 Mail 625 and Pay $331
Week 5 Mail 625 and Pay $331 Week 6 Mail 625 and Pay $331 Week 7 Mail 625 and Pay $331 Week 8 Mail 625 and Pay $331 |
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THE ANNUAL MAILING PROGRAM
- Put Your Marketing on A Calendar
- Consistently Market Your Business Every Week of the Year
Our Annual Program delivers affordable and consistent direct mail marketing every week of the year or the weekly schedule you choose based on your enrollment periods.
This is accomplished by putting your marketing on a calendar and pre-planning multiple different direct mail campaigns throughout the entire year.
We then execute each mailing using our weekly mailing strategy, sending out each direct mail campaign on a weekly basis, allowing you to pay for your mailings on a weekly basis or you can choose to mail and pay all at once. You’re always in control.
This strategic planning creates accountability, increases response rates, and ensures your marketing stays on budget and on track no matter how busy you get.
| Mailing Number | Product Mailed | Quantity Mailed OR Prospects Targeted | # Of Mailing Weeks | Quantity Mailed Weekly | Weekly Cost |
|---|---|---|---|---|---|
| #1 | Oversized Postcard | 5,000 | 8 | 625 | Only $465 |
| #2 | Medium Plastic Postcard | 5,000 | 9 | 556 | Only $465 |
| #3 | Jumbo Postcard | 5,000 | 9 | 556 | Only $465 |
| #4 | Magnet Postcard | 5,000 | 8 | 625 | Only $465 |
| #5 | Oversized Postcard | 5,000 | 9 | 556 | Only $465 |
| #6 | Scratch-Off Postcard | 5,000 | 9 | 556 | Only $465 |
| Totals | — | 5,000 | 9 | — | — |
Your Annual Marketing Calendar
Getting Started is Easy:
- We work closely with you to determine the most viable areas and prospects to target.
- You determine the number of mailings to send out.
- We help you select the best direct mail product/s to use.
- We take the total cost of your mailing/s and spread your payments evenly over the total number of weeks being mailed.
- We put your marketing on a calendar and execute your plan.
FAQs
- How much does it cost?
The cost of your mailing/s is driven by many factors including quantity being mailed, mailing list, product selection, etc. Simply contact us for a no-nonsense transparent quote. The all-inclusive price we provide you with includes everything you need from start to finish; There are never any additional costs taxes or hidden fees.
- What if I need to stop the Annual Program?
The purpose of our Annual Program is to give you the ability to consistently market your business every week of the year. It is not designed to lock you into future mailings. Therefore, there is an easy and fair way to stop your mailings for any reason.
When you sign up for an Annual Program, consisting of 5 or more mailings during a calendar year, we provide you a discounted rate below our standard pricing equal to one penny per piece.
In the event you need to end your Annual Program prior to its completion, you are simply required to pay back the one penny per piece discount on all of the pieces you have mailed.
This isn’t a cancellation fee; it is merely the cost you would have paid based on our standard pricing, had you not been on the Annual Program.
Additionally, in the event that you end your Annual Program in the middle of a mailing and have remaining printed and addressed direct mail pieces on our shelf that have not been sent out, you simply pay us for the cost of the printing and addressing of those remaining pieces and not postage.
- Do I have to do an annual program?
Absolutely not. You can pick and choose the number of mailings you want do, whether that is 1 or 12.
- Do you use the USPS EDDM program?
For our full-service mailings that we design, print and mail for you, we DO NOT use the USPS EDDM BMEU program.
We put a physical address on each direct mail piece that is sent out, unlike the USPS EDDM BMEU program that uses a generic address on each piece.
The biggest benefit of addressing each mailer is that it gives us the flexibility to remove certain types of addresses that you are not going to want to target, such as apartments, college addresses or trailers, etc.
This is not an option with the USPS EDDM BMEU program.
We do offer printed material that can be used for the USPS EDDM Retail program, where you physically take the mailers to the post office yourself. However, the case is the same with this EDDM option and you are unable to remove any unwanted types of residential addresses.
- How can I track my response rates?
There is no one perfect solution to track your direct mail response rates. However, there are two methods that should be used in conjunction with each other to track your businesses’ direct mail response rates: match back reports and call tracking.
Matchback reports:
A matchback report compares the new clients you acquire to the mailing list of recipients that were targeted with your direct mail marketing (if you capture your new customers mailing address). This gives you a transparent picture of how many new clients you acquired that received your direct mail marketing.
However, one blind spot of matchback reporting is that it only shows the prospects you have converted into new clients. It does not provide visibility to the number of prospects that have responded to your direct mail marketing but did not convert into a new client.
This is a critical differentiation. If you have 50 people call from your direct mail piece, however, only 10 of them turn in to new clients, it will skew the analysis of your response rates and may appear that your marketing isn’t working as well as it is.
It’s critical that you understand why a prospect calls but does not convert. It could be quite a few reasons, such as poor customer service, scheduling issues, etc. Whatever the case may be, it is critical that you understand these reasons in order to be able to not only properly analyze the performance of your direct mail marketing but also to identify and address the reasons why your prospects did not convert. This brings us to the second method of tracking response rates: call tracking.
Call Tracking:
Call tracking works by utilizing a unique phone number that is only used on your direct mail marketing. Mail Shark can help acquire a call tracking number. Anyone who calls from this unique call tracking number is documented, and the call is recorded.
This provides another layer of tracking and allows you to listen to these calls as well for training and tracking purposes.
That said, one blind spot of call tracking is that any prospect who goes to Google or to your website and calls from the number on your website will not show up on your call tracking. Thus, call tracking is not 100% perfect but does provide an extra layer of tracking.
Call tracking is very inexpensive and highly recommended to use with your direct mail marketing.
- Will you help me design my mailer?
Yes, we absolutely will and as a matter of fact, a custom design is included with every order.
- How Do I Choose the Best Areas to Target?
There are multiple ways to go about identifying and choosing the best areas to target. The process is dictated based on whether you are targeting everyone in a specific area or if you are only targeting prospects that meet a very specific demographic profile.
Often, we start by plotting your current customers on a map in order to identify where your current customer base is coming from. We can then leverage that data along with some key demographics to strategically select current or new areas to target.
The best place to start is by contacting us and consulting with one of our Direct Mail experts to determine which strategy is right for your business. Our team of direct mail experts will simplify and help guide you through this process.