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  • Restaurant Direct Mail

    There are many ways to reach customers, but direct mail remains one of the most effective. One study shows direct mail generates 2 to 6 times more responses than all digital channels combined. In other words, a menu sent through the mail will garner more attention — and more revenue — than an email or text. Mail Shark can produce...

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  • 10 Direct Mail Mistakes That Cost You Money

    Direct mail can be complicated. From choosing the right lists to having a compelling design and making the perfect offer, there’s a lot that can go wrong. We’ve compiled a list of the ten most common direct mail mistakes to help you save money and avoid the pain from kicking yourself later. 1. Mailing Too Far From Your Location If…

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  • 5 Ways to Segment Your Direct Mail Audience

    Is your direct mail reaching the right people? In this article, we’ll unpack the 5 main audience segmentation methods to help you effectively target more qualified prospects and maximize your marketing spend.

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  • How to Choose the Right Direct Mail Marketing Partner for Your Dental Practice

    Choosing the right direct mail marketing partner can be the difference between the success and failure of your dental practice’s direct mail marketing campaigns. As part of the process, you will want to identify and thoroughly vet the industry’s top dental direct mail providers. However, it is challenging for most dental practices to inherently know the right questions to ask…

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  • Five Marketing Ideas for Pizza Shop Owners

    You know that your target market of customers is going to get hungry sooner or later. Armed with the knowledge that every second about 350 pizza slices are purchased in the United States, you need to get to your prospective diners before your competitors do. In order to increase the likelihood that you will benefit from the pizza obsession sweeping…

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  • Does Direct Mail Work?

    After 13 years of selling direct mail, It amazes me how often I still get asked the question “Does Direct Mail Work?” My response is always “Yes, of course direct mail works, when done right *for most industries*. Why would you think that direct mail wouldn’t work?”. With direct mail you can target the exact prospect you want, at their…

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