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• Direct Mail for Pizza Shops

  Gone are the days of not having to aggressively market your pizza shop. There has never been more competition, not only from other pizza shops in town but from all other types of restaurants as well. From subs to burritos, the competition is fierce. The only pizza shops that are extremely successful in today’s competitive market are the ones that...

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• Who Uses Coupons?

  Do Wealthy Consumers Use Coupons? As a direct mail marketing professional, I know having a strong offer on our client’s direct mail marketing in the form of a coupon or special is a major catalyst to entice new customers to try their establishment for the first time as well as getting current customers to come back and become loyal repeat…

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• How to Avoid Being Seen as Junk Mail

  To say that junk mail is a big problem in the United States is something of an understatement. According to the experts at 41pounds.org, the average person receives 16 pieces of junk mail EACH WEEK, and only 1.5 personal letters during the same period of time. Not only do they estimate that the average citizen will waste about 70 hours a…

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• Every Door Direct Mail® Size Requirements

  EDDM® size requirements can be confusing. Check out this article and use our handy size checker tool to find out if your mail pieces qualify for EDDM®.

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• Bulk Mailing: Take Advantage of Demographics

  When it comes to direct mail, one of the critical elements to success is that your message gets into the hands of your very best prospects. If you are considering doing a bulk mailing (aka saturation mailing) that targets everyone in a particular area by carrier route, than it is of utmost importance that carrier routes are chosen strategically. It’s…

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• Uncle Nick’s Pizza

  Before I started with the Mail Shark, my business was struggling. I wasn’t bringing in enough money to market, but because I wasn’t marketing, I wasn’t bringing in more money. I met with Josh and then spoke with my sales rep Aaron about my situation and explained to them that was my last opportunity. I had set myself a deadline…

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