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• What Are the Benefits of Direct Mail Call Tracking?

  Take a look at the benefits of direct mail call tracking and learn why it's one of the best ways to measure the success of your direct mail campaigns.

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• The Most Important Concept in Direct Mail Marketing: WIIFM

  Are you telling prospects and customers what’s in it for them if they choose your business? Let’s explore how to emphasize benefits over features in your marketing.

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• Why Your Pizza Business Should Be Thinking on Top of the Box

  The pizza business is growing on a regular basis — about three percent each year — and your pizza shop needs to keep up with the growth… or, better yet, exceed average sales projections. In order to boost your sales of savory slices, you must maximize your available real estate. No, not the real estate of your restaurant: the real…

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• Digital Vehicle Inspections: Your Auto Repair Shop’s Marketing Secret Weapon

  Digital Vehicle Inspection (DVI) technology can add tremendous value and benefits to your shop. However, the vast majority of the general public does not understand how it can benefit them. In this article, we review DVI and the impact it can make as well as how direct mail can aid in marketing this solution to your customers and prospects.

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• Auto Repair Shops & “The Bottom Feeder” Customer

  I have the opportunity to speak with auto repair shop owners across the country about how direct mail can play an important role in their shop’s multi-channel marketing strategy. One statement that I consistently hear from most of these owners is, “I don’t want the bottom feeders.” Primarily, “The bottom feeders are the customers that don’t see the value in…

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• Pizza Industry – Our Strategy

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