Research Design
Launched: Aug 17, 2022
Completed: Aug 19, 2022
Survey Methodology
Our survey was conducted with respondents in the United States. It was designed to mimic a nationally representative population sample with one modification: To exclude any participants younger than the age of eighteen.
Additionally, to be included in our survey, respondents had to have had their vehicle(s) serviced at least once over the previous 12 months.
Total Participants: 2,000
The Results
Auto Repair Shops Can Send Reminders When Your Vehicle Is Scheduled For Maintenance Services. Which Of The Following Ways, If Any, Would You Most Prefer An Auto Repair Shop To Send Reminders Through?
Based on the results of our survey, it’s clear that by far most respondents prefer to be contacted via email and text, followed by direct mail and a phone call.
Recommendation
Most shop management systems do not have a feature that allows you to flag the exact way your customers want to hear from you. If yours does then, then you are all set by simply having your service advisors ask your customers their preferred method of contact and then flagging them accordingly.
However, if you are like most other shop owners with a shop management software that does not you have this feature, we recommend a multi touch approach starting with the top two preferred methods of communication email and text and then layering on phone calls followed by direct mail if you find your customers need a 3rd or 4th touch.
Download Cracking the Code Automotive To Learn More About Your Shop’s Customers
& Access Mail Shark’s Latest Consumer Research And Insights Report.
What Else You’ll Learn:
- What Google rating can hurt your shop?
- How often do your customers want to hear from you?
- Do customers want their vehicles sanitized?
- How much can drivers afford for repairs?
- Do drivers trust auto repair shops?
- How to build trust with customers?
- Who uses coupons?
- & Much More!