Customer retention is critical. It is also clear that referrals remain the single best source for leads. Referrals reduce customer acquisition costs and are the easiest leads to close since there is already a high level of trust.
Direct mail gift cards sent to your database of current customers checks both customer retention and customer referral marketing boxes by including offers for your current customer and a friend, encouraging a referral. We know first-hand how extremely effective this strategy is.
We have even had clients report it as the most successful marketing campaign they have ever done. However, what is not as clear is just how many customers are willing to share the offer with friends, family, or coworkers.
To Find Out We Asked 5,818 Homeowners:
Which Of The Following Characteristics Would Dissuade You From Using A Home Services Provider, If Any?
One out of every three homeowners (33%) reported a “sloppy appearance” as the number one factor which would dissuade them from using a home service provider. Typically, customers only see your service technician/s. Therefore, their first impression of your company will be based the appearance of that technician.
One out of every three homeowners (33%) reported a “sloppy appearance” as the number one factor which would dissuade them from using a home service provider. Typically, customers only see your service technician/s.
Therefore, their first impression of your company will be based the appearance of that technician. It boils down to a matter of trust. If your technician has a sloppy appearance, it’s likely your customers’ perception is that their work will be sloppy, and you will not receive the best service.
For the same reason doctors wear clean lab coats and lawyers wear suits and ties: If you want to portray quality & trust, your technicians have to look the part.
Download Cracking the Code Home Services Today To learn More About Your Customers
And To Access All Our Latest Consumer Research And Insights.
What else you’ll learn:
- Do consumers know what HVAC companies do?
- What offers do many HVAC companies get wrong?
- What influences your customers the most?
- Who is using coupons for your services?
- What Google rating can hurt your business?
- How often do your customers want to hear from you?
- One Proven Retention & Referral Marketing Concept.
- How much does your technician’s appearance matter?
- & Much More!