As a consumer, I am sure you will agree when you are checking your mail, if an advertisement doesn’t grab your attention in just a few quick seconds, it will more than likely be overlooked, disregarded as valuable, and considered junk.
This is certainly not the outcome you are looking to achieve with your business’s marketing campaign.
To ensure this doesn’t happen to your direct mail marketing, there’s a tried -and -true formula for creating effective sales and marketing pieces that has been used for years. If you haven’t heard of it before, it’s called the AIDA formula. AIDA is an acronym for:
To accomplish a direct mail piece that is effective at gaining your prospects’ attention, creating interest, building desire, and requesting action, it’s critical that you have the right ad copy, strategy, offer, and CTA, as all elements of your direct mail campaign need to work in conjunction to be effective at accomplishing this.
However, before your design, ad copy, offer, and call to action, are considered, the first decision that needs to be made, is the selection of the best direct mail medium to effectively gain your prospects’ attention.
With so many options to consider, it can be confusing and difficult to choose the right direct mail product for your business. That said, one direct mail piece that is arguably the most effective at gaining attention and giving your direct mail campaign/s the edge in the mailbox, is a scratch -off postcard. Scratch-off postcards can differentiate your shop’s direct mail marketing from your competitors, as well as from the other mail your prospects are receiving in their mailboxes. Why are scratch-off postcards so effective at gaining your prospect’s ATTENTION?
Scratch-Off Postcards Are Interactive
With the allure of a special offer, discount, or valuable content under the scratch off, as a consumer, it’s almost impossible to resist scratching it off, to see what’s underneath. Think about it, would you be able to resist an exciting scratch-off postcard offer? Not only do scratch offs create excitement, but they also differentiate your mail from the other mail in the mailbox.
Our Scratch-Off Postcard Features a Variable Printed Message
Under your scratch-off sticker is a variable printed message that can be changed on every single card. This allows you to strategically customize your offer or promotion. You can certainly choose to run one static offer on every card; however, many shop owners opt to test a few specific offers to see which one performs best. Insight from this testing can help you strengthen future offers to increase redemption rates on your next campaign.
The Scratch-Off Piece Is Just One Element
Although the scratch-off element is the hook that grabs your prospects’ attention, the great thing about our scratch-off postcard is that you still have the entire backside of the postcard for additional ad copy and other special offers. You got their attention with the scratch-off; now help them to react to your call to action with additional and strategic compelling ad copy.
We have two great scratch-off postcard options for you to choose from. We offer a 5.5×10.5 size card and an 8.5×10.5 size card depending on your business’s specific needs.
Oversized Scratch-Off Postcard
5.5” x 10.5”
Jumbo Scratch-Off Postcard
8.5” x 10.5”
If you want to compare our scratch off postcard to over 16 of our other direct mail products like our highly effective plastic postcards, our postcard magnets or other interactive mailers, give us a call today or visit our website for your FREE samples packet and FREE market analysis.