Direct Mail Targeting

How to Get a Direct Mail Mailing List

The mailing list is the most important part of any direct mail campaign. Follow the steps in this guide to learn how to determine your audience, select a mailing strategy, and obtain the perfect list. We’ll also provide a handful of questions that can help you choose the right list provider.

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All Skill Levels

Don’t Let Drop Stops Ruin Your Direct Mail
Direct Mail Targeting, Tips & Advice
Beginner

EDDM^® vs. Full-Service Direct Mail: Saturation Mailing Comparison & Report Card
Direct Mail Basics, Direct Mail Targeting, EDDM® Basics
All Skill Levels

Every Door Direct Mail^® Targeting Limitations
Direct Mail Targeting, EDDM® Basics
Advanced

5 Ways to Segment Your Direct Mail Audience
Direct Mail Targeting
Beginner

Where Targeted Auto Lists Come From (And What You Need To Know Before Purchasing One)
Direct Mail Targeting
Intermediate

Can Your Mailing List Be Too Targeted?
Direct Mail Targeting, Tips & Advice